The Multiplyten devs are primarily associated with the gaming industry. Nevertheless, our technicians and engineers can assist present-day companies with their progress and enhancement of most business processes. One of our European clients asked the Multiplyten team about the custom CRM development.
The specificity of this system was its analytical background. The client makes a specialty out of B2B business services. That is why the custom CRM system was expected to be used for analytics in this company and delivery of research services.
Things Done
Earlier, we developed operational and strategic CRM systems for the gaming industry performers. It was easier to understand the conception and bring to reality marketing, customer service, helpdesk, and other similar features.
But this case study is a 100% business-focused one. That is why the scope of work undertaken for the B2B analytical CRM system development looks like different compared with the completed projects:
- Customer analysis algorithms were developed from scratch. Other idea-generation practices to bring brand-new B2B business solutions and automate them in the CRM system took place.
- Our developers think of the win-win conceptions for customer behavior analytics, analysis of customer preferences, etc.
- The CRM system is planned according to the availability of the analytical tools for B2B business, including channels, points of contact, customers’ interests, and many more.
- Our developers added special options to estimate, analyze, and process insights, statistics, and other analytical data received.
- The ready-to-use CRM system was tested and represented as a 100% completed solution for our European client.
It is worth noting that the CRM system is custom. It means that we did not use template tactics. Everything was planned from scratch. Finally, the client could enjoy the Multiplyten bespoke CRM development results where the IT solution perfectly meets all the needs and expectations.
Final Word
Together with the custom CRM development services, our technicians are responsible for implementing this system in the existing corporate digital environments with zero risk for the business, data entries, and analytical data. Even if the CRM system is built from scratch and implemented in the client’s ecosystem, all the integrations are safe and fast, as this case study and its outcome proves.
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Contact us if you want to discuss your partnership or business query. We will be glad to assist with your projects.
